News

What is Brand vs Brand Identity?

Posted by Greg Davis on

It's very common for a business to talk about their brand and reference their logo design when developing their 'branding'. While your logo is a piece of your branding, it is not your brand.  Your brand represents the experience you promise to deliver to your customers.  Think of when you call a contractor or an auto repair garage.  You don't always get the friendliest, customer service oriented person, that's negative branding because even though you need their services, you don't feel good about using them.Now, consider Disney.  I know, it's not exactly apples to apples, but aside from Disney theme...

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Dan Miller's Sanctuary is Closed: What Now?

Posted by Greg Davis on

Dan Miller of 48 Days to the work you love fame is one of my favorite mentors.  There are those moments we don't forget and my introduction to Dan Miller's universe was one of them. I was making six figures, working for an E-Commerce brand that is an international household name.  I had enough money, enough good health, nice enough cars.  Yet, I lacked any fire in my gut for the work I was doing.  I didn't enjoy any of it.  Worse, I didn't care that I didn't care about the work I was doing.  Apathy was my being. I...

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Practice Hard Things Until They Become Easy

Posted by Greg Davis on

Just a friendly Friday reminder that we’re never judged for the weight of our challenges...rather our ability to overcome them. We're all sometimes guilty of letting the judgement of others control our decision-making  Hopefully you're not constantly in a state of worrying what others think of you. However, when you're in the state of letting the judgement of others into your thinking, self-doubt seeps in pretty fast.  When in this state, we think 'how will I be looked at for this bad situation I'm in?" In truth, we should be asking ourselves 'how will I be judged for my ability to...

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Is Affording Help Your Biggest Struggle?

Posted by Greg Davis on

Success.  It's all we talk about when launching our business.  What many of us hate to face is that we all need help getting there, and often we can't afford the help we need. As a multi-level business failure I can speak firsthand that my biggest failures didn't come from a lack of passion, or a lack of good ideas.  They came out of the hours lost finding better tools and resources that I could afford to try to grow my business. The emotional strain, the physical harm and the self-inflicted low self-esteem I gained while others looked so successful took...

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